CNN International increases business coverage with expansion of CNN Marketplace franchise

New programming throughout TV and digital platforms to concentrate on the brand new period of doing enterprise in Asia, Europe and Center East.

HONG KONG, Could 20, 2021 /PRNewswire/ — Because the world appears to the longer term and new methods of doing enterprise, CNN is launching cross-platform programming to cowl the macro developments impacting Asia, Europe and the Center East and profile the areas’ key industries and companies.

Beginning this coming weekend, CNN Market Asia and CNN Market Europe will start airing on CNN Worldwide, with CNN Market Center East to launch later within the yr. These month-to-month exhibits, and devoted new sections on CNN Enterprise, will inform CNN’s world viewers of enterprise leaders and decision-makers in regards to the restoration following the pandemic, analysing the brand new economic system and methods of working pushed by innovation.

Throughout all platforms, the CNN Market franchise might be packed filled with in-depth interviews, reporting and evaluation in regards to the very newest sector and regional developments in areas similar to know-how, sustainability, automotive and mobility, well being and medication, power and e-commerce. As commerce and enterprise occasions return sooner or later, viewers can count on on-the-ground reporting and protection from the CNN Market franchise.

The growth of CNN Market bolsters the present CNN Worldwide enterprise providing together with the long-running weekly CNN Market Africa, flagship each day exhibits Quest Means Enterprise and First Transfer with Julia Chatterley, and CNN Enterprise on digital, which has seen its worldwide distinctive guests develop by 66% within the final yr as enterprise decision-makers world wide turned to CNN for details and data. This addition will meet the wants of CNN’s giant scale viewers of worldwide enterprise influencers, which incorporates 67% of executives at firms with over $100M in income, 71% of worldwide enterprise executives and 72% of presidency coverage makers – greater than another worldwide media*. Current analysis additionally discovered that buyers price CNN as masking enterprise information higher than another worldwide TV information opponents**.

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CNN Market Asia might be introduced by Selina Wang and Kristie Lu Stout, with the primary present a number of the greatest e-commerce gamers within the area as they focus on the chances of digital transformations and the acceleration of e-commerce adoption globally. CNN Market Europe might be introduced by Nina dos Santos and Anna Stewart, and kicks off with an in-depth take a look at the continent’s revolution in transportation masking innovation within the automotive sector and the growing enterprise use of drones. Particulars will observe within the coming months about CNN Market Center East.

“The pandemic has modified the enterprise world’s long-held guidelines and accepted norms past all recognition,” mentioned Ellana Lee, Senior Vice President, CNN Worldwide, Managing Editor for Asia Pacific & World Head of Options Content material. “By increasing our Market franchise throughout a number of areas and platforms, we’re responding to our audiences’ want to know extra about each the disruptors and the disrupted because the world of worldwide enterprise enters a brand new period. With our world attain, distinctive entry and enterprise experience – no-one is best positioned to inform this story than CNN.”

* GBI 2020 World Enterprise Influencers 2020 (USA/Europe/APAC/Center East/Africa)
** CNN Model Examine 2021 performed by Toluna (19 worldwide markets)

CNN Market Asia and CNN Market Europe Promo: https://bit.ly/3u41T0y
CNN Market Asia and CNN Market Europe Logos: https://bit.ly/3hoxW92

‘Market Asia’ airs on Saturday 22^nd Could at 6:00pm HKT on CNN Worldwide
The present additionally airs on the following occasions:
Monday, 24^th Could at 1:15am HKT
Wednesday, 2^nd June at 9:45pm HKT
Thursday, 3^rd June at 3:45am HKT

https://edition.cnn.com/specials/business/marketplace-asia

‘Market Europe’ airs on Saturday 22^nd Could at 6:15pm HKT on CNN Worldwide
The present additionally airs on the following occasions:
Monday, 24^th Could at 1:00am HKT
Wednesday, 26^th Could at 9:45pm HKT
Thursday, 27^th Could at 3:45am HKT

https://edition.cnn.com/specials/business/marketplace-europe

About CNN Worldwide

CNN’s portfolio of stories and data companies is obtainable in seven totally different languages throughout all main TV, digital and cell platforms, reaching greater than 445 million full-time households and resort rooms across the globe. With programming that originates from CNN studios in Abu Dhabi, Atlanta, Hong Kong, London and New York, CNN Worldwide is the primary worldwide TV information channel in accordance with all main media surveys throughout Europe, the Center East and Africa, the Asia Pacific area, and Latin America and has a US presence that features CNNgo. CNN Digital is the #1 on-line information vacation spot on the earth, with extra distinctive guests, world distinctive guests and video viewers than another information supply. CNN is on the forefront of digital innovation and continues to speculate closely in increasing its digital world footprint, with a set of award-winning digital properties and a spread of strategic content material partnerships, commercialised by means of a powerful data-driven understanding of viewers behaviours. CNN has gained a number of prestigious awards world wide for its journalism. Round 1,000 hours of long-form sequence, documentaries and specials are produced yearly by CNNI’s non-news programming division. CNN has 36 editorial places of work and greater than 1,000 associates worldwide by means of CNN Newsource. CNN Worldwide is a WarnerMedia firm.

SOURCE CNN Worldwide