Automattic, which runs Tumblr and WordPress, is shopping for a well-liked podcast app — Pocket Casts — from a collective of public radio teams, together with NPR and BBC Studios.
Automattic did not disclose how a lot it would pay for Pocket Casts.
The corporate mentioned that Pocket Casts can be becoming a member of Automattic, making it simpler for podcast followers to find new content material and customise their listening expertise.
“As a part of Automattic, Pocket Casts will proceed to give you the options wanted to take pleasure in your favorite podcasts (or discover one thing new),” a WordPress.com weblog submit acknowledged.
“We are going to discover constructing deep integrations with WordPress.com and Pocket Casts, making it simpler to distribute and hearken to podcasts,” it added.
The co-founders, Russell Ivanovic and Philip Simpson, will stay answerable for the Pocket Casts staff. It appears Automattic is already eager about methods of incorporating the multi-platform app into its running a blog instruments, TechCrunch reported.
With built-in options like variable velocity playback, trim silence choice, quantity enhance, a sleep timer, private media storage and standalone playback for Apple Watch, Pocket Casts delivers a streamlined and customsed listening expertise that customers love, the weblog submit reads.
Each blogs and podcasts use RSS feeds for distribution, so integrating the 2 platforms is smart, the report mentioned.
Earlier this yr, Spotify-owned Anchor had teamed up with WordPress.com to show written materials into podcasts by way of text-to-speech tech, it added.
(Solely the headline and film of this report might have been reworked by the Enterprise Customary employees; the remainder of the content material is auto-generated from a syndicated feed.)