Dior is underneath hearth after airing a cologne business starring Johnny Depp.
A Dior advert for its Sauvage perfume, which stars Depp taking part in an electrical guitar, was proven throughout an episode of ‘The Nice British Bake Off’ that aired Tuesday within the UK.
A spokesperson for the Promoting Requirements Authority, a physique liable for regulating advertisements within the UK, informed The Guardian that after Depp’s Dior advert was aired on Tuesday, it obtained 11 complaints from viewers that had been all associated to Depp’s presence within the business.
“We now have obtained a complete of 11 complaints about this advert, with the complainants believing that Johnny Depp should not be within the advert as a consequence of particulars regarding his latest courtroom case,” a spokesperson for the Promoting Requirements Authority mentioned.
Depp has been the face of the French luxurious model’s cologne since 2015 and has starred in quite a few advert spots for the Dior perfume line. The actor got here underneath scrutiny the subsequent yr when actress Amber Heard filed for divorce in and alleged Depp had bodily abused her all through their relationship. Depp denied the allegations and their divorce was finalized in 2017.
Whereas the commercial garnered criticism from some, followers of the actor took to Twitter to share a #JusticeForJohnnyDepp hashtag and applaud Dior for not showing to drop the actor from the marketing campaign.
On November 2, it was introduced that Johnny Depp lost his libel case against the publishers of the UK newspaper The Solar over a 2018 article that described him as a “spouse beater.” Quickly after he was dropped from his ‘Unbelievable Beasts’ position as Grindelwald.
The Solar cited Heard’s allegations that Depp had assaulted her 14 instances, and Heard mentioned that the abuse was closely influenced by the actor’s drug and alcohol use, in keeping with the Related Press.
Following the announcement of the decision of Depp’s case, the actor wrote in a typed, which that he shared on Instagram, that he was requested by Warner Bros. to resign from his position because the villain of the “Unbelievable Beasts” franchise. Actor Mads Mikkelson will replace Depp in the forthcoming ‘Fantastic Beasts 3.’
In 2019, an advert for Dior’s Sauvage marketing campaign that additionally starred Depp garnered backlash and was eventuallyy pulled again after folks criticized it for together with what they described as stereotypical portrayals of Native People.
Depp later defended the commercial to the Hollywood Reporter saying, “The movie was made with an important respect for the indigenous folks not simply of North America however all around the world.”