Starbucks’ Pumpkin Spice Latte officially returned to nationwide menus on August 24 — and is already resulting in a giant increase in foot visitors earlier than the official arrival of fall.
Based on analytics platform Placer.ai, visits elevated 3.5% throughout the week of August 23 in comparison with the identical week in a very sturdy 2019 summer time season. And foot visitors expanded 12.3% on a week-over-week foundation.
Site visitors continued to climb within the days that adopted with a mean enhance of 14.9% over the six days following the drink’s 2021 launch. This culminated with a weekend surge that noticed visits spike 20.8% on Saturday and 19.3% on Sunday, in comparison with the 4 prior weekends.
But it surely’s not simply Starbucks (SBUX) reaping the advantages of shoppers’ pumpkin espresso craze.
Dunkin’ additionally noticed visits enhance throughout the week of its personal Pumpkin Spice drink debut on August 16, climbing 8.4% in comparison with the identical week in 2019. That momentum continued into the next week — with Dunkin’ foot visitors up 3% on the day of Starbucks’ Pumpkin Spice Latte launch.
Manufacturers lean into pumpkin spice for fall
For Starbucks, the pumpkin spice latte has persistently been a powerful driver for development. The signature drink debuted in 2003, with greater than 500 million have been offered so far.
Different manufacturers embracing pumpkin-flavored merchandise this season embody Pepperidge Farm (CPB), Dairy Queen (BRK-B), Tim Hortons (QSR) and Samuel Adams (SAM).
Alexandra is a producer & leisure Correspondent at Yahoo Finance. Observe her on Twitter @alliecanal8193
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