Malaysian ATR turboprop operator Firefly Airways plans to begin jet operations beginning throughout subsequent yr’s fourth quarter, including as many as 10 narrowbodies in three phases as mum or dad firm Malaysia Aviation Group (MAG) strikes to enrich worldwide service from struggling flag provider Malaysia Airways and fulfill home demand from the north of the nation. Beneath the plans, Firefly will serve home, ASEAN, and Asia-Pacific markets out of Penang Worldwide Airport, presumably utilizing Malaysia Airways Boeing 737-800s.
“Based mostly on obtainable forecasts, home and short-haul journey might be most most well-liked within the present setting, therefore it makes industrial sense for Firefly to provide this demand however from the northern area,” mentioned Malaysia Aviation Group CEO Izham Ismail. “That is in keeping with the group’s enhanced long-term marketing strategy (LTBP 2.0), which has been realigned to swimsuit the present and future setting post-Covid-19, with a give attention to strengthening the income streams of every subsidiary.”
Plans name for Firefly to enrich Malaysia Airways’s leisure market service whereas diversifying its base connecting secondary cities in Malaysia to East Malaysia, Thailand, Indonesia, and Singapore. Malaysia Airways would then give attention to premium markets.
With the brand new jet operations, Firefly will provide what MAG calls a versatile service idea with product unbundling to swimsuit the leisure-focused and price-sensitive clients. The group added that the institution of Firefly’s Penang hub jet operations requires “minimal funding” by MAG in 2021 and that it expects the transfer to extend obtainable seat kilometers by 36 % over the following 5 years at Penang.
“The world has developed a lot since Covid-19, and as airways, we should embrace these adjustments and adapt to the market wants and desires,” mentioned Firefly CEO Philip See. “Firefly is able to carry that problem, as we see robust potential on this twin hub technique whereas sustaining our turbo-propeller service out of Subang Skypark, serving the combo of company and leisure vacationers.”