E-commerce is a reasonably new trade, having solely arrived in Southeast Asia someday across the ’90s, and solely turned what it’s in the present day – a rapidly accelerating economy – within the final decade. Therefore, we could also be questioning if working on this younger sector is any totally different than the older, extra developed industries?
Since e-commerce is a spot for the internet-savvy, are we anticipated to see the millennials’ and Gen Z’s work ethics extra on this sector? Additionally, can we see extra gender variety in top-level roles?
With these questions in thoughts, Southeast Asia’s main e-commerce aggregator iPrice Group lately gathered knowledge to find out the gender variety and job satisfaction charges of the highest three e-commerce firms in seven international locations throughout Southeast Asia.
Gender variety in top-level roles
It’s loopy to understand how ladies simply gained the fitting to vote a few hundred years in the past. Nowadays, nevertheless, we’re beginning to see ladies climb up the profession ladder on the identical top-level roles as males.
Nonetheless, the disparity remains to be current because of a few years of women’s unconscious bias to be family-oriented. In Southeast Asia’s e-commerce, we will see fairly a niche in sure top-level roles, particularly on the C-level place.
In keeping with the examine, 31 per cent of ladies have C-level roles, whereas 69 per cent of those titles are held by males.
The identical goes for the Vice President positions. 62 per cent of Vice Presidents in Southeast Asia’s high e-commerce firms are males, whereas solely 38 per cent are ladies.
Nonetheless, in the case of Senior Vice President (SVP) roles, the hole is smaller. 44 per cent of the highest e-commerce SVPs are ladies whereas 56 per cent are males.
Equally, the hole is smaller in division head roles. 41 per cent of those roles are taken by ladies, whereas 59 per cent are taken by males.
General, there’s a 60-40 disparity between women and men in the case of being in positions of energy. Given centuries of gender inequality and girls taking break day for little one rearing, the disparity isn’t as extensive as many would have assumed.
Evaluating all seven international locations, Hong Kong has the best proportion of ladies in energy within the high e-commerce firms in Southeast Asia, the place 55 per cent of the top-level roles are literally ladies.
Vietnam and Thailand path behind Hong Kong at 46 per cent and 44 per cent respectively.
Within the Philippines, 39 per cent of those top-level positions are held by ladies, adopted by Malaysia (37 per cent) and Indonesia (36 per cent).
Surprisingly, Singapore has the least ladies in energy in Southeast Asia with 35 per cent. This determine is considerably much like iPrice’s previous study in 2018, which famous that the city-state had an general 34 per cent of ladies in these top-level positions.
Job satisfaction in Southeast Asia’s high e-commerce firms
In a nutshell, staff don’t appear to detest working within the e-commerce trade of Southeast Asia. In all seven international locations, the rankings vary between common to above-average (from a 3-star to a 4.3-star score).
In actual fact, half or extra of those staff would advocate e-commerce firms as a office to their pals, whereas e-commerce CEOs have actually excessive approval rankings (66 per cent to 97 per cent).
Indonesians are essentially the most happy with the e-commerce trade as a office. In keeping with iPrice’s knowledge gathered from Glassdoor, Indonesians give these e-commerce firms a 4.3-star score.
What’s extra, 90 per cent of the members would advocate these firms to a good friend, whereas 97 per cent of them are happy of the upper administration.
The subsequent most happy staff are Filipinos. They provide their high three e-commerce firms a 3.8-star score, whereas 76 per cent of them would advocate the businesses to pals, and 87 per cent of them are happy of their CEOs.
That is relatively fascinating provided that the Philippines has one of many lowest recorded salaries (US$588/month) among the many seven international locations, proper after Vietnam (US$394/month).
Regardless of having the best wage among the many seven international locations (US$3,116/month), Singaporeans appear to be essentially the most unhappy with working within the high e-commerce firms.
Singaporean members of Glassdoor solely gave a mean of 3-stars to the highest three e-commerce firms in Singapore.
Solely a little bit greater than half of them (53 per cent) would advocate these firms to a good friend, and solely 66 per cent of them are contented with their CEOs.
Conclusion: Southeast Asia’s e-commerce trade is ‘not a foul place’
In the end, with iPrice’s aggregated knowledge, evidently this younger trade does maintain the worth of its staff by gaining on the very least, a mean satisfaction fee amongst its staff.
Furthermore, it doesn’t appear to discriminate gender as effectively, provided that the full gender disparity amongst top-level roles isn’t that extensive (60-40).
The longer term appears to be vivid in a brand new trade like e-commerce, the place there are extra empathy and fewer discrimination to its staff.
The total report of the examine may be discovered here.