When Hollywood Blvd. Cinema in Woodridge closed from March to July, house owners have been relying on new releases to welcome prospects again as soon as they have been allowed to reopen.
The issue? These films by no means got here. Neither did the viewers.
“Probably the most tough half is discovering any kind of monetary help,” Advertising Director of Hollywood Blvd. Cinema Dana Pobanz stated.
The theater is simply working eight of its auditoriums with a purpose to reduce down on air con prices.
What used to price $800 to hire out a movie show can price simply $99 in the present day.
The theater isn’t alone.
In line with the Nationwide Affiliation of Theater Homeowners (NATO), greater than 70% of small theaters say they might shut by the top of the 12 months in the event that they don’t obtain monetary help.
NATO has launched the “Save Your Cinema” marketing campaign to get the eye of lawmakers.
Native NATO president, Chris Johnson, says some theaters are working on simply 10% to 15% of their gross sales from final 12 months.
“If you’re open, you’re in all probability dropping cash. In the event you’re closed, you’re positively dropping cash” Johnson stated. “It’s a call, how a lot cash are you going to lose?”
Greater than 150,000 native theater jobs are on the road throughout the nation, in keeping with NATO’s Save Your Cinema marketing campaign web site.
With studios pushing again releases and a few going straight to streaming platforms, the outlook of the theater trade is darkish.
The world’s largest movie show chain, AMC, introduced Tuesday it could run out of money by the top of the 12 months. Regal Cinemas has already shuttered its areas throughout the nation, till additional discover.