Saturday, March 23, 2024

Valley movie theater hangs on during pandemic and continues to show new movies

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WAYNESBORO, Va. (WHSV) — This October would have been Zeus Digital Theaters in Waynesboro’s 10th anniversary of displaying movies within the valley.

Slightly than a big celebration for the neighborhood, Brett Hayes, the theater proprietor, mentioned he’s simply making an attempt to get as many moviegoers to come back again to the theater.

“Enterprise is regular, nevertheless it’s not like what it was a 12 months in the past while you’d are available right here and there be 300, 400, 500 individuals within the theatre,” Hayes mentioned. “Now it’s extra like on a busy, busy Saturday, we’re getting 60 individuals.”

Since July 1st, in the course of the Part three reopening of the state, Hayes reopened his theater displaying limited-run movies like basic Halloween and Disney films. There are nonetheless some new films which have come out within the fall and finish of summer time the theater has proven, like Christopher Nolan’s Tenet and The Battle With Grandpa.

Hayes mentioned proper now, they’re nonetheless battling two C’s, coping with COVID-19 and discovering new content material.

“The studios are making a selection to not launch huge blockbuster’s proper now,” Hayes mentioned. “That doesn’t imply they’re not going to launch them later. They simply need COVID to go away to allow them to launch in New York in L.A., which is large markets for them.”

With Regal Theatres in Harrisonburg no longer coming back to the Pleasant Metropolis, after the property proprietor ended their lease, Zeus is among the handfuls of remaining film theaters within the Valley.

Regal Cinemas throughout the nation closed once more earlier this month after many blockbuster movie launch dates had been placed on maintain.

With much more new movies to come back to the theater subsequent week, Hayes is asking the neighborhood to proceed to help native theaters. He mentioned Zeus will push by this tough patch and, in contrast to nationwide chain theaters, they personal the property the silver display screen sits in.

“Zeus isn’t going anyplace,” Hayes mentioned. “It’s protected and we’ve acquired the whole lot marked off for them and there’s loads of room round every visitor.”

Copyright 2020 WHSV. All rights reserved.

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Bestloancredits

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