I met Rep. John Lewis (D-Ga.) at a fundraiser for now-Sen. Doug Jones (D-Ala.) in 2017. He mentioned, “We Democrats should discipline higher candidates within the South.” He was proper then, and our win in Georgia for President-elect Joe Biden exhibits how our efforts can succeed. Richard M. Nixon’s “Southern Technique” labored for many years, however it’s over now. The South is in play, and we Democrats should help nice candidates corresponding to Ms. McGrath.
If extra politicians subscribed to Charles Lane’s thesis in his Nov. 24 op-ed on elections and cash, that sturdy marketing campaign fundraising doesn’t essentially translate into electoral success, it would save me and lots of others some huge cash. Sadly, the connection between cash and electoral success is extra complicated.
To me, a profitable candidate in a number of elections, the truth is that the significance of cash varies, and candidates increase and spend as a lot as they’ll as a result of they don’t know the way vital cash might be in a specific race. Cash tends to be much less vital in a extremely seen race with intensive media protection of candidates who’re well-known to the voters. Cash is mostly extra vital, however usually much less efficient, to a candidate who’s in search of to unseat an incumbent. Incumbency, the ability of political inertia, is a driving power in lots of elections, because it was in the entire Senate races Mr. Lane cited. Each well-funded loser was defeated by an incumbent aside from Sen. Doug Jones (D-Ala.), elected in 2017 towards a weak opponent in a fluky particular election in a solidly Republican state.
Any trustworthy marketing campaign marketing consultant who’s requested what expenditures produce probably the most votes for the buck would say the perfect factor you possibly can in all probability do is to attempt as a lot of every little thing as you possibly can afford.
Each candidate in each new election is flying blind, so she or he spends no matter she or he can increase to reduce the incalculable dangers. And the marketing campaign consultants thrive.
The author is a former member of the Newton, Mass., Board of Aldermen.